{"product_id":"colombia-gerson-mora-farmlevel-reserve-150g","title":"Colombia Gerson Mora Farmlevel Reserve 150g","description":"\u003cp\u003e250g bag\u003c\/p\u003e\n\u003cp\u003eOrigin: Colombia\u003c\/p\u003e\n\u003cp\u003eRegion: Sinaí, Huila\u003c\/p\u003e\n\u003cp\u003eProducer: Gerson Mora\u003c\/p\u003e\n\u003cp\u003eFarm: Finca Villa Pastora\u003c\/p\u003e\n\u003cp\u003eVariety: Bourbon Aji\u003c\/p\u003e\n\u003cp\u003eProcess: Washed\u003c\/p\u003e\n\u003cp\u003eAltitude: 1,680 masl\u003c\/p\u003e\n\u003cp\u003eTasting Notes: Hibiscus, Yellow Plum, Dried Cranberry\u003c\/p\u003e\n\u003cp\u003eRoast date: 27 May 2026\u003c\/p\u003e\n\u003cp\u003eRoasted for: Omni (ideal for Filter)\u003c\/p\u003e\n\u003cp\u003eA vibrant and beautifully structured Bourbon Aji from the highlands of Huila. Bright floral notes of hibiscus lead the cup, followed by juicy yellow plum and the gentle tartness of dried cranberry. The washed process preserves clarity and precision, creating a profile that feels crisp, expressive, and remarkably clean from first sip to finish. Elegant and fruit-driven, this is a coffee that showcases both the character of the variety and the care behind its production.\u003c\/p\u003e\n\u003cp\u003eRoaster's Description\u003c\/p\u003e\n\u003cp\u003eFor more than 25 years, Gerson Mora has dedicated himself to cultivating coffee at Finca Villa Pastora, an eight-hectare farm located in the vereda of Sinaí, Huila. What began as a family inheritance has evolved into a carefully managed farm focused on quality, sustainability, and long-term stewardship of the land.\u003c\/p\u003e\n\u003cp\u003eWorking alongside his wife and children, Gerson cultivates several coffee varieties, including Bourbon Aji and Bourbon Rosado, while maintaining a diverse ecosystem of native trees and local wildlife. His farming philosophy emphasizes environmental responsibility and avoids the use of chemical inputs whenever possible.\u003c\/p\u003e\n\u003cp\u003eCareful fermentation plays an important role in Gerson's approach. By extending and refining fermentation times, he seeks to build structure, clarity, and complexity within each lot. Beyond his own farm, he actively supports neighboring producers by sharing knowledge and best practices, helping strengthen coffee quality throughout the region.\u003c\/p\u003e\n\u003cp\u003eBourbon Aji is a rare and highly sought-after Colombian variety known for its vibrant fruit character, floral aromatics, and remarkable sweetness. Though genetically linked to the Bourbon family, it stands apart for its distinctive cup profile, often displaying tropical and floral characteristics rarely found in more traditional Bourbon selections. \u003c\/p\u003e","brand":"Verve Coffee Roasters","offers":[{"title":"Default Title","offer_id":58189921714501,"sku":null,"price":34.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1028\/6550\/2533\/files\/JONNY-Verve-Gerson-Mora-Farmlevel-Reserve-1.jpg?v=1780758225","url":"https:\/\/shop.jonnyroma.com\/en\/products\/colombia-gerson-mora-farmlevel-reserve-150g","provider":"JONNY","version":"1.0","type":"link"}